Website Repositioning Proposal
Habitat
Architecture
A repositioned website that qualifies your leads before they pick up the phone, so twelve months from now you're fielding fewer enquiries, but better ones.
Website Repositioning Proposal
A repositioned website that qualifies your leads before they pick up the phone, so twelve months from now you're fielding fewer enquiries, but better ones.
A repositioned website that does three things.
A more polished, sophisticated site doesn't just look better, it filters. The right prospects see a practice that matches their expectations and feel confident getting in touch. The wrong ones self-select out. That's the site doing its job. Twelve months from now, you should be fielding fewer enquiries, but better ones.
Right now your projects are undersold. One image per project on a shared page doesn't reflect the depth of what you actually deliver. We're giving every project its own dedicated page with full image galleries, the challenge, your strategic response, and the outcome. These become your best sales tool. Built on a CMS so you can add new projects yourself from the backend without touching the design.
Better site architecture, clearer user journey, stronger calls to action. A visitor with a complex rural site should be able to land on your homepage, see themselves in your positioning, explore a relevant case study, and start a conversation, all without hitting a dead end or getting lost in generic service descriptions.
Strong hero image and positioning statement that immediately communicates what you do and who you do it for. Featured projects, credentials, press logos, single clear call to action. No fluff.
Replaces your current Services and About pages. Not a menu of packages, but a single page that communicates how you think and work: your CIAT credentials, your construction background, your landscape integration approach, and why that combination matters for clients with complex sites. Framed as capability, not CV.
The biggest change. A clean landing page linking through to individual project pages, each with full image galleries, the constraint, the response, and the outcome. CMS-powered so you manage it. This is where your expertise is demonstrated rather than claimed.
Replaces the blog. Thought leadership and project insight rather than generic content. Supports your specialist positioning and gives ongoing SEO value around the topics that matter: Green Belt, AONB, replacement dwellings, rural planning strategy.
Clean, minimal. Your intake form stays but the language shifts from "Book Your Free Consultation" to something that feels like the start of a professional relationship, not a sales funnel.
Once the site is live, there's a clear opportunity to build on the foundations with ongoing SEO: local search visibility across Lancashire and the Northwest, content strategy for the Journal, and targeting the long-tail keywords around your specialist areas. We can scope this properly once the site is launched, as a next phase.
Full repositioning, design, build, CMS, and SEO fundamentals. Everything in the scope above.
Everything in Option 1, plus a brand refresh to match the new positioning:
Review this proposal.
Choose your preferred option.
Pay the deposit to secure your slot.
Kick off with a call and we get started, 6 weeks from deposit to launch.
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